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 “Opportunities and Challenges for Chinese Energy Storage Companies Entering the Australian Market” 

Online Seminar / Webinar

Webinar, August 30th, 2024

The online seminar titled “Opportunities and Challenges for Chinese Energy Storage Companies Entering the Australian Market” was successfully held, co-organized by the China Energy Storage Alliance(CNESA) and the Australia Renewable Energy Association (AREA).

The event brought together industry experts, representatives from Chinese energy storage companies, and key stakeholders from the Australian market. Out of the 200 delegates invited to the seminar, 190-ish participants were online for the entire 2-hour duration. This high level of engagement reflects the relevance and value of the insights shared during the event.

Key Highlights:

Opening Speech:

Representatives from CNESA and AREA delivered insightful opening remarks, emphasising the importance of fostering collaboration between the Chinese and Australian Energy Storage sectors.

Market Overview and Trends:

Lloyd Mao, Secretary-General of Australia Renewable Energy Association and Business Development Manager of Green Gold Energy Pty Ltd, provided an in-depth analysis of the Australian energy storage market, highlighting current trends and potential growth opportunities for Chinese companies.

Residential Energy Storage Systems:

Gavin (Jian) Li, the founder of Energy Spurt, shared valuable case studies on the current status of the residential energy storage market in Australia, shedding light on consumer behaviour and adoption patterns.

 Commercial Energy Storage Systems:

Jack Yang, the founder of Direct Solar Wholesaler Renewable Energy Group, discussed the market status and presented examples of commercial energy storage systems in Australia, offering practical insights for companies looking to enter this segment.

Large-Scale Ground-Mounted Energy Storage Stations:

Alessandro Wei, Engineering Manager at Green Gold Energy Pty Ltd, provided a comprehensive overview of Australia’s large-scale energy storage projects, discussing both the challenges and opportunities in this field.

Interactive Q&A Session:

The seminar concluded with an #engaging 30-min Q&A session, where participants had the opportunity to interact with the speakers, ask questions, and discuss potential collaborations.

 

The seminar served as a valuable platform for Chinese energy storage companies to better understand the Australian market. The discussions highlighted the significant potential for growth and cooperation between China and Australia in the energy storage sector, focused on navigating regulatory requirements, understanding market dynamics, and leveraging strategic partnerships.

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